In my own studio practice I am currently grappling with ways the work has the effect of communicating what I believe are global political issues of urgency; relevant to all humanity.
What has resonated for me within the readings of Hito Steyerl and Michael Taussig is the concept of the ‘affect as effect’ within art as implicit; a protest having the potential to effectively result in political change!
I would argue that it takes many cases in point to cause a positive shift towards change; the ‘art-space’ offers a forum to communicate with an audience who is receptive to being challenged.
Hito Steyerl’s essay ‘Is a Museum a Factory?’ discusses “affect as effect” (31) with reference to “Andy Warhol’s Factory” (p31)
Steyerl claims that the affect of Warhol’s Factory was the revolutionary effect of simultaneously merging popular American culture and art, “unofficial forms of creation” (p31) entered a new stage. Further more Steyerl states that Warhol’s Factory became a “model for a new museum in its productive turn toward being a “social factory.”(p31) As a result – concepts of ‘private and public’ space were rethought as modes of visual exchange consequently expanding the factory’s captive audience.
In contrast Michael Taussig’s ‘The Language of Flowers’, I believe alludes to “affect as effect” as a system to create political undertones within the art.
Taussig analyses the history of natural and botanical imagery within the art of different cultures. He investigates the idea of ‘An art in nature to an art of nature’ by considering the artist’s subversion of the natural laws of nature to conceal and then reveal its significant meaning.
Colombian artist Juan Manuel Echavarria, series of work ‘Corte de Florero’ Taussig states is “reacting against the stupendous violence in his country”. (p99) Echavarria depicts “humanized flowers” (p99) by animating botanical specimens with human characteristics. He intentionally gives the work suggestive titles “names are of consuming importance to the work…” (p101) Taussig asserts that the artwork masterfully engages the viewer in a more meaningful conversation than what s/he would initially have “and this is of the same order of artifice that makes the actual mutilation of the Corte de Florero so powerful too.” (p100)
Refferences:Hito Steyerl "Is a Museum a Factory?" e-flux journal reader 2009, Berlin: Sternberg Press, 2009, pp.28-42
Michael Taussig, 'The Language of Flowers", Walter Benjamin's Grave, Chicago: The University of Chicago Press, 2006, pp. 189-218.